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活动教学法在中职市场营销教学中的运用

Author(s)：
杨观喜

Publication Title：

Wen Yuan (High School Edition) 2025 No.12

Affiliations：
广州市白云行知职业技术学校

DOI：
10.12252/j.issn.2096-6288.2025.12.053

Abstract：
本文以“市场营销象棋棋局”在营销教学中的应用为例，探讨了活动教学法在中职市场营销课堂中的重要性、实施模式及策略。营销课堂教学中通过棋局展示及对弈，充分调动了学生学习的兴趣和主动性，培养了学生的创造力、实践能力、团队精神及竞争意识。实践证明，活动教学法作为一种可操作性强的教学模式，具有强大的生命力，它在优化课堂教学方面有着重要的意义。

Keywords：
活动教学法；市场营销；学习兴趣；棋局

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[1] 杨观喜.活动教学法在中职市场营销教学中的运用[J].Wen Yuan (High School Edition),2025(12),. https://doi.org/10.12252/j.issn.2096-6288.2025.12.053

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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