基于校企合作的高职电子商务人才培养模式创新研究_OpenScirbe Publishing

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基于校企合作的高职电子商务人才培养模式创新研究

Author(s)：
丁雯婧

Publication Title：

Wen Yuan (High School Edition) 2025 No.07

Affiliations：
襄阳职业技术学院

Abstract：
数字经济蓬勃发展的今天，电子商务作为其核心组成部分，正以前所未有的速度改变着商业模式、消费方式与社会生活。随着直播电商、跨境电商、社交电商等新业态的崛起，产业对复合型、应用型电子商务人才的需求日益迫切。高职院校作为培养技术技能人才的主阵地，肩负着为电子商务行业输送大量一线应用型人才的重任。本研究基于校企深度融合的视角，分析当前高职电子商务人才培养存在的问题，探索构建多元化校企合作创新模式，提出具体实施策略，旨在为高职电子商务专业建设提供理论参考与实践指导。

Keywords：
高职教育；电子商务；校企合作；人才培养模式；创新研究

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[1] 丁雯婧.基于校企合作的高职电子商务人才培养模式创新研究[J].Wen Yuan (High School Edition),2025(07),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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