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医药市场营销课程教学研究发展现状与思考

Author(s)：
倘余乐邾枝花蒋大圆

Publication Title：

Wen Yuan (High School Edition) 2024 No.07

Affiliations：
安徽医学高等专科学校

Abstract：
医药市场营销学是将市场营销学理论应用到医药市场的应用型交叉学科，随着我国不断深化医药体制改革，本课程理论更新快实践性强，为了更好地提高教学质量，本文根据医药市场营销学教学研究的发展现状，从教师水平、教材建设、教学教法、教学效果评估四个方面进行总结，讨论其特点和共性的问题，并提出研究发展建议，为后续教学研究提供参考。

Keywords：
医药市场营销；教学研究；课程改革

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[1] 倘余乐,邾枝花,蒋大圆.医药市场营销课程教学研究发展现状与思考[J].Wen Yuan (High School Edition),2024(07),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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