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电子商务平台下食品企业营销措施探究

Author(s)：
赵宗艺

Publication Title：

Wen Yuan (Middle School Edition) 2022 No.10

Affiliations：
郑州技师学院

Abstract：
随着互联网时代的来临，食品企业迎来了前所未有的发展机遇，同时也面对着愈发激烈的市场竞争。为在竞争中脱颖而出，企业应充分利用电子商务平台实施创新性的营销策略来开疆拓土。然而当前许多食品企业的营销方式过于死板，因此亟待对电子商务平台模式下的营销策略进行革新升级。本文将深入剖析电子商务平台模式下食品企业的绝佳机遇，全面分析其中的不足之处并给出对应的解决方案，以此改进并完善电子商务平台模式下的营销策略，助推食品企业实现转型升级，迈向更高层次的发展之路。

Keywords：
电子商务平台；食品企业；营销措施

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[1] 赵宗艺.电子商务平台下食品企业营销措施探究[J].Wen Yuan (Middle School Edition),2022(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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