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Home > Wen Yuan (High School Edition) > 2023 No.11 > 以服饰为载体借传统文化助力佛山陶瓷品牌转型升级

  • 以服饰为载体借传统文化助力佛山陶瓷品牌转型升级

    Author(s)：

    郭智敏

    Publication Title：

    Wen Yuan (High School Edition) 2023 No.11

    Affiliations：

    广东职业技术学院服装学院

    Abstract：

    中国传统造物思想主张人与自然的互通与共生，强调“器道合一”的核心造物理念。服饰设计与陶瓷设计都蕴含相似的造物理念和哲学思想“器不同而意相近、器相同而意相远”。佛山陶瓷产业的升级与品牌的打造需要文化内涵支撑，跨界融合与创新很有必要。“简一”陶瓷作为佛山乃至中国大理石陶瓷的标杆企业，近年来通过与服饰文化结合所作的品牌升级推广有一定借鉴价值。

    Keywords：

    陶瓷；服饰；品牌；形意

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    [1] 郭智敏.以服饰为载体借传统文化助力佛山陶瓷品牌转型升级[J].Wen Yuan (High School Edition),2023(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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