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大数据背景下谈供电企业电力营销服务体系构建

Author(s)：
索朗多吉

Publication Title：

Wen Yuan (High School Edition) 2023 No.06

Affiliations：
国网当雄县供电公司

Abstract：
在市场经济下，电力企业市场营销的创新研究至关重要。电力企业需要不断适应市场变化和竞争压力，提高市场竞争力和客户满意度。为了促进电力企业高质量发展，持续拓展电力企业发展规模，必须做好电力市场营销工作，为广大用户提供优质服务，以此保障取得良好的电力营销效果。本文阐述电力营销服务智能化转型的定义和目标，提升电力营销效率和用户体验的策略，探讨大数据分析在电力营销服务应用中的关键技术，分析智能化转型面临的挑战与解决方案。

Keywords：
大数据；供电企业；电力营销服务

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[1] 索朗多吉.大数据背景下谈供电企业电力营销服务体系构建[J].Wen Yuan (High School Edition),2023(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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