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Home > Wen Yuan (High School Edition) > 2018 No.11 > 电商企业"市场营销"模式的创新

  • 电商企业"市场营销"模式的创新

    Author(s)：

    田晓

    Publication Title：

    Wen Yuan (High School Edition) 2018 No.11

    Affiliations：

    郑州旅游职业学院 河南 郑州 450001

    Abstract：

    在新"互联网+"时代,电商企业的市场营销模式应该更加强调与时俱进与锐意创新,对自身发展提出更高要求,全身心融入到日益竞争激烈的行业市场中并发挥经营优势.本文就探讨了当前电商企业"市场营销"模式的主要发展趋势,并思考提出了几条其市场营销模式的创新建设路径.

    Keywords：

    市场营销模式;电商企业;"互联网+";发展趋势;创新路径

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    [1] 田晓.电商企业"市场营销"模式的创新[J].Wen Yuan (High School Edition),2018(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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