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Home > Wen Yuan (Primary School Edition) > 2020 No.01 > 浅析自媒体平台内容战略——以新浪微博为例

  • 浅析自媒体平台内容战略——以新浪微博为例

    Author(s)：

    陈莎

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.01

    Affiliations：

    重庆市西南大学 新闻传媒学院 重庆 400715

    Abstract：

    新浪微博作为国内三大社交软件之一和自媒体平台,是一个集信息传递、即时新闻、娱乐、反腐、社交等为一体的综合性服务平台,那么微博是如何吸引大量用户,并促使用户不断进行内容生产,它又是如何在众多自媒体平台中脱颖而出,使大V、网红聚集于此,促使他们不断生产内容吸引粉丝的?本文将会从微博的自身特点、平台规则、盈利来源三个层面分析微博平台的内容战略.

    Keywords：

    自身特点;平台规则;盈利来源;用户;大V

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    [1] 陈莎.浅析自媒体平台内容战略——以新浪微博为例[J].Wen Yuan (Primary School Edition),2020(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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