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Home > Wen Yuan (Primary School Edition) > 2021 No.10 > 基于新媒体时代受众需求的新闻节目制作分析

  • 基于新媒体时代受众需求的新闻节目制作分析

    Author(s)：

    万园艳

    Publication Title：

    Wen Yuan (Primary School Edition) 2021 No.10

    Affiliations：

    扬州广播电视总台

    Abstract：

    新媒体具有新闻性、实用性较强的特点，为传统媒体的发展注入了新的生机与活力。对传统新闻节目来说，相关负责人需要了解受众需求的变化、时代环境的变化等。提出创新与改变新闻形式的策略，并将重心放在研究新闻节目亮点内容方面。本文简述了新媒体的基本特征，然后分析了新媒体时代对新闻节目制作的影响。以此为依据，提出了强化电视新闻节目品牌性塑造、建立完善的互动平台、打造新媒体传播平台等方面的建议，旨在为相关人士提供些许借鉴与参考。

    Keywords：

    新媒体；受众需求；新闻节目制作；传播渠道

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    [1] 万园艳.基于新媒体时代受众需求的新闻节目制作分析[J].Wen Yuan (Primary School Edition),2021(10),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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