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Home > Wen Yuan (High School Edition) > 2021 No.06 > 企业捐赠如何影响企业的绩效

  • 企业捐赠如何影响企业的绩效

    Author(s)：

    刘成谊

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.06

    Affiliations：

    南京市外国语学校 江苏南京 210000

    Abstract：

    本文提出以下研究问题:企业做慈善是否也会给企业自身带来一定程度的好处?通过研究,我们发现,企业积极从事慈善活动会显著提高企业绩效.背后的原因在于,企业慈善活动提升了企业的声誉进而导致其绩效的提升.本文将亲社会行为的研究从个体推广到了企业层面,说明慈善活动是一个利他行为,但同时也会取得利己的效果.

    Keywords：

    企业捐赠;企业绩效;实证研究

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    [1] 刘成谊.企业捐赠如何影响企业的绩效[J].Wen Yuan (High School Edition),2021(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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