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新媒体视域下影视传播优势和发展方向探析

Author(s)：
龚锦笛

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.04

Affiliations：
成都理工大学四川成都 610000

Abstract：
现阶段，精神消费与文化消费成了人民群众的新需求，这两项占比在人民日常消费中占比稳步增加。作为文化产业中重要的一个组成，影视产业在推动文化产业发展，刺激文化消费上起到了重要作用。发展影视产业即是弘扬中国优秀文化的一种需求，也是展现中国魅力的一种方式。在新媒体蓬勃发展背景下，建立覆盖范围广、内容精良优质、核心价值突出的影视产业链十分重要。基于此，本文研究了新媒体视域下影视传播优势以及未来阶段的发展方向。

Keywords：
影视产业；新媒体；影视传播；优势；发展

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[1] 龚锦笛.新媒体视域下影视传播优势和发展方向探析[J].Wen Yuan (Middle School Edition),2021(04),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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